Universal Music Records

Havas and Universal Music Launch POP Records in France

(From l.) Fabrice Brovelli, Christophe Caurret, Isabelle Tardieu (From l.) Fabrice Brovelli, Christophe Caurret, Isabelle Tardieu Credit: Pierre Cauret

Within the newest step-in Vincent Bolloré's efforts to bring collectively Havas and Vivendi, France's biggest agency BETC Paris is launching an archive label called POP registers, with backing from Vivendi's Universal musical.

French businessman Mr. Bolloré could be the largest single shareholder both in communications group Havas, and news group Vivendi. He's also the chairman of Vivendi, along with his boy Yannick Bolloré is president and CEO of Havas.

The theory for POP reports, which will be operate with Universal label Polydor – residence to your Rolling Stones, Madonna and Lana Del Rey - would be to launch brand-new musicians and artists, and assist BETC's content and pop tradition company, BETC POP, generate content that really works for both performers and companies.

POP Records are going to be operate by BETC POP's three creators, Christophe Caurret, Isabelle Tardieu and Fabrice Brovelli. Mr. Caurret and Mr. Brovelli, who both joined BETC when you look at the late 1990s, are both deeply involved in the Paris music scene, focusing on movie soundtracks, handling designers, and gaining club evenings, above their day tasks at BETC. Ms. Tardieu began her career as a brand name supervisor at Universal Music, and joined BETC last year.

Nicolas Pellet, head of advertising and marketing at Polydor France, stated, "everyone in songs industry knows Christophe and Fabrice. Universal is quite proactive in using music and companies, but we do it from our music-centric position. BETC provides an innovative new, creative content direction. Followers are always trying to find movie, photos and social network."

Even though label will be operate from Paris, POP reports, like BETC POP, will tap into talent and brands from the international Havas community. BETC POP, which unsealed last year, currently works together with BETC consumers Evian, Air France, and Peugeot, and also possesses its own consumers, including fashion household Courrèges and Hennessy cognac.

Dominique Delport, global managing director of Havas Media Group and president of Havas Media in France while the U.K., stated, "we launched the cooperation [with Universal] on different fronts. We possess the worldwide Music information Alliance, and brand partnerships, and also this is another layer, one other way to collaborate and explore brand new how to deliver content and companies together."

Mr. Delport added, "Ad-blocking could be a good start to content and indigenous marketing – we have to be during the forefront of article marketing and an alternative way of accomplishing things."

BETC is moving into a unique five-acre site in northeast Paris next year. The brand new premises will integrate a recording studio to be used by POP Records.

Ms. Tardieu stated, "Our company is building some thing new and adding value toward agency. We're at festivals and shows 200 times per year so we have a system of musicians we talk to regularly – all designers are looking for brand-new opportunities." She stated that POP Records is talking-to potential signings, but declined to give any names.

Rémi Babinet, co-founder of BETC, said in a declaration, "today's advertising company should certainly provide a lot more than simply consulting and standard promotions; it should be a media, a producer and a gathering generator itself. This will be central for BETC's development within the coming many years."

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